gilda

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<channel>
	<title>gilda</title>
	<link>https://gildascaglioni.com</link>
	<description>gilda</description>
	<pubDate>Mon, 22 Nov 2021 11:02:36 +0000</pubDate>
	<generator>https://gildascaglioni.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ABOUT 1O°to Tokyo</title>
				
		<link>https://gildascaglioni.com/ABOUT-1O-to-Tokyo</link>

		<pubDate>Wed, 26 Feb 2020 18:44:46 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/ABOUT-1O-to-Tokyo</guid>

		<description>


WHY 10° TO TOKYO?
10° IS THE LATITUDE DIFFERENCE IN THE GEOGRAPHIC COORDINATE SYSTEM BETWEEN ITALY : PARALLEL 45°N
AND JAPAN : PARALLEL 35°N.10° TO TOKYO IS A METAPHOR. 
THE KEY IDEA IS TO CREATE A
 CREATIVE BRIDGE CONNECTION
BETWEEN ITALY AND JAPAN. 

SINCE 10 YEARS WE’VE BEEN GOING BACK AND FORTH TO JAPAN, SHARING A LOT OF GREAT CREATIVE ENERGY AND CULTURAL PASSION.
WE BELIEVE THAT THE BLEND OF THIS ENERGY CAN GENERATE SOMETHING NEW AND INNOVATIVE.

WHO WE ARE:
LUCA PILUTZA AND GILDA SCAGLIONI,INDEPENDENT CREATIVE AND ART DIRECTORS WITH OVER 15 YEARS OF EXPERIENCE IN THE CREATIVE FIELDS.

WHAT WE DO:
WE WORK ON BRANDS, BUILDING UNIQUENESS AND TIMELESS TOUCH THROUGH A COMBINATION OF CREATIVE AND STRATEGIC VISION FROM BRAND WORKS TO CONTENT IDEAS, PHOTOGRAPHY TO FILM, EDITORIAL TO DESIGN.
WE LOVE TO EXPLORE NEW WAYS 
TO PUSH THE EDGE, 
EVER IN SEARCH OF THE FRESH, 
THE NEW AND THE BRAVE.
WE’VE WORKED WITH LOT OF BRANDS SUCH AS:AUDI, DAINESE, DUCATI, YOHJI YAMAMOTO, NOWNESS, MAX MARA, TIMBERLAND, UNIVERSAL JAPAN AND MANY MORE.


	MORE ABOUT︎&#38;nbsp;

GILDA &#38;nbsp;SCAGLIONI &#38;nbsp; 
LUCA PILUTZA 
	CONTACTS︎
GILDA&#38;nbsp;︎
LUCA &#38;nbsp;︎&#38;nbsp;
	

BACK
</description>
		
	</item>
		
		
	<item>
		<title>BIO GILDA</title>
				
		<link>https://gildascaglioni.com/BIO-GILDA</link>

		<pubDate>Wed, 26 Feb 2020 18:44:47 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/BIO-GILDA</guid>

		<description>


	GILDA SCAGLIONI
Born in Modena Italy

Graduated in Design &#38;amp; Communication at ISIA University in Florence.


Master in Fashion Marketing and Communication at Camera Nazionale della Moda Italiana.

EXPERIENCE
My career path was built in an unconventional way,
through experiences ranging from art installations to fashion design
from the advertising campaign to video projects
My approach to the creative process is based on a multidisciplinary vision
My background and my deep interest in the creative arts have certainly influenced
my perspective on projects


CLIENTS 

Adidas / Costume National / Hache / Max Mara / Ter et Bantine / Timberland / Yohji Yamamoto / Zegna.


ART EXPERIENCE
Galleria Civica Modena / Foro Boario Modena / Festival of Philosophy Modena / Gemine Muse gallery / Ground Zero - Milan Fashion week / Fashion Film Festival Milano.
PUBLICATION


Vogue Italia / Nowness


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	<item>
		<title>YOHJI YAMAMOTO </title>
				
		<link>https://gildascaglioni.com/YOHJI-YAMAMOTO</link>

		<pubDate>Wed, 26 Feb 2020 18:44:48 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/YOHJI-YAMAMOTO</guid>

		<description>


	YOHJI YAMAMOTOCUTTING AGE


CREATING THE COMMUNICATION PROJECT, THE STRATEGY AND THE CONTENTS FOR&#38;nbsp; THE YOHJI YAMAMOTO SPECIAL EVENT MADE TO CELEBRATE THE 40th&#38;nbsp;YEAR ANNIVERSARY OF THE JAPANESE AVANT GARDE FASHION DESIGN MASTER.
THREE DAY EVENT PART OF THE BERLIN GALLERY WEEK END, A FASHION SHOW WITH THE MOST ICONIC YOHJI YAMAMOTO'S ARCHIVE CREATIONS, HELD IN THE HEART OF KREUZBERG, AMONG THE CONCRETE WALLS OF SAINT AGNES CHURCH.


&#60;img width="1200" height="848" width_o="1200" height_o="848" data-src="https://freight.cargo.site/t/original/i/6ef04a49b2e9f842a0102ba59d2a6590c0aa5bc0e1e0966f5142f1c659fe6fba/yyyyyyyyy.jpeg" data-mid="125158996" border="0"  src="https://freight.cargo.site/w/1000/i/6ef04a49b2e9f842a0102ba59d2a6590c0aa5bc0e1e0966f5142f1c659fe6fba/yyyyyyyyy.jpeg" /&#62;


	CREATIVE STRATEGY

CREATING A DISRUPTIVE COMMUNICATION SYSTEM 

A PHIGICAL EXPERIENCE, FROM THE DIGITAL PLATFORM TO THE URBAN GUERRILLA INSTALLATIONS. REFLECTING THE YOHJI YAMAMOTO’S PUNK POETRY.

	
	&#38;nbsp;

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CREATIVE DIRECTIONCREATING THE YY SATELLITES MAIN CONCEPT TO INTEGRATE THE YOHJI YAMAMOTO UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM. A DIGITAL MEMORY ARCHIVE. A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE.

	
&#60;img width="1200" height="848" width_o="1200" height_o="848" data-src="https://freight.cargo.site/t/original/i/fef8f029510fc31f7a4bb480efea178a2d57a72c5ac82afacb66f282d7c7b3ef/yyyyyyyy_cover.jpeg" data-mid="125158990" border="0"  src="https://freight.cargo.site/w/1000/i/fef8f029510fc31f7a4bb480efea178a2d57a72c5ac82afacb66f282d7c7b3ef/yyyyyyyy_cover.jpeg" /&#62;


AN EXCLUSIVE
TEMPORARY COLLECTION OF 15 URLS UNDER THE "YY MATRIX". A BRIDGE BETWEEN THE UNDERWORLD AND THE ABOVEWORLD OF WEB.


&#60;img width="1500" height="964" width_o="1500" height_o="964" data-src="https://freight.cargo.site/t/original/i/6e02ee9abf40786cd2a94806c34e974169cd1d59bf194727a58bc349309e6670/yy.jpeg" data-mid="125158989" border="0"  src="https://freight.cargo.site/w/1000/i/6e02ee9abf40786cd2a94806c34e974169cd1d59bf194727a58bc349309e6670/yy.jpeg" /&#62;
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&#38;nbsp;
	
	
POSTER GUERRILLA CAMPAIGNPUSHING THE YY URLS AROUND BERLIN.
	

&#60;img width="1800" height="1273" width_o="1800" height_o="1273" data-src="https://freight.cargo.site/t/original/i/aa1201f5b6cedeb722e570d57a545e7a362be96d3541ed8faf63d177e658ae17/yy_guerrilla_posrter.jpeg" data-mid="125158977" border="0"  src="https://freight.cargo.site/w/1000/i/aa1201f5b6cedeb722e570d57a545e7a362be96d3541ed8faf63d177e658ae17/yy_guerrilla_posrter.jpeg" /&#62;
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	INSTALLATION
WINDOW PROJECTION BUILDING FACING THE WARSCHAUER BRIDGE
	

&#60;img width="1800" height="1273" width_o="1800" height_o="1273" data-src="https://freight.cargo.site/t/original/i/00f40c2cdc9bfb363b7273afb62a3ca34f999b4754edf9ff4af57f37ac9428d4/PROJECTION.jpg" data-mid="62065771" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/00f40c2cdc9bfb363b7273afb62a3ca34f999b4754edf9ff4af57f37ac9428d4/PROJECTION.jpg" /&#62;

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	.
	

CREATIVE DIRECTION


REINFORCING THE STORYTELLING 
DELIVERING AN ARTISTIC APPROACH, A COLLAGE&#38;nbsp; OF UNIQUE CONTENTS MADE WITH BOOKS, HAND PRINTED PHOTOGRAPHY FILMS, VHS, 8MM, DIGITAL CAMERAS AND ARCHIVE MATERIALS TO CREATE TIMELESS TOUCH DISTORSIONS.

 
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CREATIVE DIRECTIONART DIRECTION
CREATIVE STRATEGY
BRANDED CONTENTSDESIGN
CONCEPT &#38;amp; CREATIVE IDEA: GILDA SCAGLIONI &#38;amp; LUCA PILUTZA
FILM PHOTOGRAPHY &#38;amp; FINE PRINTS: MONICA CAROCCI
MUSIC: IOKOI / THELICIOUS / DAVIDE TOMAT &#38;nbsp;
UTKU TAVIL / ESKINZIO / SIGURD YTRE-ARNE&#38;nbsp;
DESIGN: LUCA PILUTZA, FRANCESCA TAMBUSSI, FABRIZIO PORRO
FILM TEAM: ALESSANDRO PIETRANTONIO, NICOLO DRAGONIAGENCY: 515 / BLACK BOARD BERLINMEDIA: GUERRILLA POSTER CAMPAIGN&#38;nbsp;STREET PROJECTIONS&#38;nbsp;DIGITAL PLATFORM

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	<item>
		<title>MAX MARA THE CUBE</title>
				
		<link>https://gildascaglioni.com/MAX-MARA-THE-CUBE</link>

		<pubDate>Wed, 26 Feb 2020 18:44:54 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/MAX-MARA-THE-CUBE</guid>

		<description>
	
	
MAX MARA&#38;nbsp;


EXPLORING IN A POETIC WAY THE FEATURES OF THE CUBE JACKET, WARM EXTRALIGHT AND VERSATILE. A JOURNEY FLOATING IN THE AIR THROUGH NATURAL ELEMENTS.THE CUBE IS A FILM PROJECT MADE TO CELEBRATE THE ICONIC MAX MARA WRAPAROUND DOWN JACKET.


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Created by Codegena.


CONCEPT
ART DIRECTION&#38;nbsp;
GILDA SCAGLIONI AND FRANCESCO PETRONI
FILM DIRECTOR: FRANCESCO PETRONI
BACK


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		<title>MAX MARA AOYAMA</title>
				
		<link>https://gildascaglioni.com/MAX-MARA-AOYAMA</link>

		<pubDate>Wed, 26 Feb 2020 18:44:56 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/MAX-MARA-AOYAMA</guid>

		<description>

	
MAX MARA 
&#38;nbsp;
SPARKLIN RADIANCE IS A WINDOWS DISPLAY ANIMATION PROJECT MADE EXCLUSIVELY FOR THE MAX MARA AOYAMA STORE IN TOKYO.&#38;nbsp;


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/ffc0ca7e007458bbfe5a9947634f05281a977a17fe55499164d62cfab7ce8375/MAX2.jpg" data-mid="62065810" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ffc0ca7e007458bbfe5a9947634f05281a977a17fe55499164d62cfab7ce8375/MAX2.jpg" /&#62;
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&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/eb06b051702f92a8d1b4b00ab2879bb23810043606f81e6db6dc639019f4ff09/MAX3.jpg" data-mid="62065809" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/eb06b051702f92a8d1b4b00ab2879bb23810043606f81e6db6dc639019f4ff09/MAX3.jpg" /&#62;
ART DIRECTION
ANIMATING A SPARKLING GALAXY MADE OF FLOWERS AND FIREWORKS TO CELEBRATE MAX MARA CHRISTMAS TIME IN TOKYO&#38;nbsp;


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ART DIRECTION:
GILDA SCAGLIONI &#38;amp; FRANCESCO PETRONI
FILM DIRECTOR: FRANCESCO PETRONI

BACK


&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>SCERVINO</title>
				
		<link>https://gildascaglioni.com/SCERVINO</link>

		<pubDate>Sat, 20 Nov 2021 18:29:28 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/SCERVINO</guid>

		<description>


	ERMANNO
SCERVINO
EXPLORING THE CONNECTION BETWEEN BEAUTY AND HORROR PRESENTING A NEW
AND DECONSTRUCTED AESTHETIC ON NOWNESS.COM


	YŌKAI ARE GHOSTS, 
SPIRITS, PHANTOMS, STRANGE AND SUPERNATURAL CREATURES FROM JAPANESE CULTURE SINCE ANCIENT TIME.
A FREE INTERPRETATION &#38;nbsp;OF A SELECTION OF YOKAI CHARACTERS, PLAYING WITH THE MOST CONTEMPORARY LUXURY BEAUTY PRODUCTS. 
THE CONNECTION BETWEEN BEAUTY AND HORROR TO THE PULSANTING SOUNDS OF PRODUCER AND MYKKI BLANCO COLLABORATOR PHISICAL THERAPY IS REVEALED ON ︎NOWNESS.COM

CONCEPT AND DIRECTION:GILDA SCAGLIONI / FRANCESCO PETRONI
BACK


</description>
		
	</item>
		
		
	<item>
		<title>HACHE</title>
				
		<link>https://gildascaglioni.com/HACHE-1</link>

		<pubDate>Sat, 20 Nov 2021 17:12:09 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/HACHE-1</guid>

		<description>


HACHE


A FASHION BRAND BORN IN 1990 WITH A SOPHISTICATED AVANT GARDE STYLE, A PERFECT COMBINATION OF CONTEMPORARY SEDUCTION AND EXCLUSIVE CREATIONS.
	

&#60;img width="2000" height="2525" width_o="2000" height_o="2525" data-src="https://freight.cargo.site/t/original/i/fdbdd479a71a3db66703212acd62689ba0d1246da3a774a3a84e9ec3235b8bfb/single_0000.jpeg" data-mid="125167743" border="0"  src="https://freight.cargo.site/w/1000/i/fdbdd479a71a3db66703212acd62689ba0d1246da3a774a3a84e9ec3235b8bfb/single_0000.jpeg" /&#62;


CURATING A SERIES OF&#38;nbsp; CATALOGUES INSPIRED BY THE INDEPENDENT ART FANZINES OF 90s AND EARLY 2000s


	&#60;img width="2000" height="2525" width_o="2000" height_o="2525" data-src="https://freight.cargo.site/t/original/i/566b28509d207942187b0e897c9c7b66018533cfd1820ce704a409b4f029d149/single_000.jpeg" data-mid="125167742" border="0"  src="https://freight.cargo.site/w/1000/i/566b28509d207942187b0e897c9c7b66018533cfd1820ce704a409b4f029d149/single_000.jpeg" /&#62;&#60;img width="2000" height="2525" width_o="2000" height_o="2525" data-src="https://freight.cargo.site/t/original/i/32f6c82481287cbbaf7fb8b25a5f11ce335ab4a1a0c3123b6cf1100c875f253c/single_00.jpeg" data-mid="125167741" border="0"  src="https://freight.cargo.site/w/1000/i/32f6c82481287cbbaf7fb8b25a5f11ce335ab4a1a0c3123b6cf1100c875f253c/single_00.jpeg" /&#62;


	THE ZINES ARE DESIGNED AS VISUAL STORIES, USING THE THEME OF FRAGILITY, AN INTIMATE DIARY FULL OF MISTERY. THE RADICAL DESIGN AND PRINT EXPRESS A BALANCE OF THE POETRY AND AVANT GARDE TASTE OF THE BRAND.
	

&#60;img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/097bc3e210e11dd40a5cde2aa9b2e087a15ef2623f27551fa210e704cd14ea7b/underwater2.jpeg" data-mid="125167740" border="0"  src="https://freight.cargo.site/w/1000/i/097bc3e210e11dd40a5cde2aa9b2e087a15ef2623f27551fa210e704cd14ea7b/underwater2.jpeg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f6686b08dd00a3159e7c3a2708047173e575ca3e73d99f7de634adb104773b79/boat.jpeg" data-mid="125167738" border="0"  src="https://freight.cargo.site/w/1000/i/f6686b08dd00a3159e7c3a2708047173e575ca3e73d99f7de634adb104773b79/boat.jpeg" /&#62;
&#60;img width="1000" height="760" width_o="1000" height_o="760" data-src="https://freight.cargo.site/t/original/i/ef66f83b3abb9efc399b0c4922b185409a4b9f043c3d11c2f2cea5b215de6048/ACQUA.gif" data-mid="125167739" border="0"  src="https://freight.cargo.site/w/1000/i/ef66f83b3abb9efc399b0c4922b185409a4b9f043c3d11c2f2cea5b215de6048/ACQUA.gif" /&#62;
&#60;img width="1212" height="2070" width_o="1212" height_o="2070" data-src="https://freight.cargo.site/t/original/i/381ddc5d871322fe5d82fc6d3c83c1de12532608d854a14c83b1683b3cd9be04/texture.jpeg" data-mid="125167736" border="0"  src="https://freight.cargo.site/w/1000/i/381ddc5d871322fe5d82fc6d3c83c1de12532608d854a14c83b1683b3cd9be04/texture.jpeg" /&#62;
&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/63e0f11b27b30bd22d544e3135b0adb274177c3dbe99f6e605488711d381cf36/layer-7m.gif" data-mid="125167737" border="0"  src="https://freight.cargo.site/w/800/i/63e0f11b27b30bd22d544e3135b0adb274177c3dbe99f6e605488711d381cf36/layer-7m.gif" /&#62;
&#60;img width="1176" height="1440" width_o="1176" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0e64270829dab6bbc3a859fb580015f091160d961d7f82b6e00235541e378c28/backbit.jpeg" data-mid="125167734" border="0"  src="https://freight.cargo.site/w/1000/i/0e64270829dab6bbc3a859fb580015f091160d961d7f82b6e00235541e378c28/backbit.jpeg" /&#62;
&#60;img width="900" height="675" width_o="900" height_o="675" data-src="https://freight.cargo.site/t/original/i/23ef15df684875f94030aa0720c398050cbf69755abee365ad104732a15aeb7b/pioppi_2.gif" data-mid="125167735" border="0"  src="https://freight.cargo.site/w/900/i/23ef15df684875f94030aa0720c398050cbf69755abee365ad104732a15aeb7b/pioppi_2.gif" /&#62;
&#60;img width="1280" height="914" width_o="1280" height_o="914" data-src="https://freight.cargo.site/t/original/i/300b4f4cad6fb132cb46e7be80aa0888351ce4a98b3e607ad8020f2dc5582701/hache_rosa_XGIF.gif" data-mid="125167733" border="0"  src="https://freight.cargo.site/w/1000/i/300b4f4cad6fb132cb46e7be80aa0888351ce4a98b3e607ad8020f2dc5582701/hache_rosa_XGIF.gif" /&#62;


CREATIVE STRATEGY &#38;nbsp;ART DIRECTION &#38;nbsp;

DESIGN&#38;nbsp;
CREATIVE DIRECTION: LUCA PILUTZA AND GILDA SCAGLIONI
DESIGN TEAM: LUCA PILUTZA, ALESSANDRO DI BENEDETTO, ANDREA PUGLIESE. AGENCY: 515BACK


</description>
		
	</item>
		
		
	<item>
		<title>YOKAI - NOWNESS</title>
				
		<link>https://gildascaglioni.com/YOKAI-NOWNESS</link>

		<pubDate>Wed, 26 Feb 2020 18:44:57 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/YOKAI-NOWNESS</guid>

		<description>


	YŌKAI
EXPLORING THE CONNECTION BETWEEN BEAUTY AND HORROR PRESENTING A NEW AND A DECONSTRUCTED AESTHETIC


	YŌKAI ARE GHOSTS, 
SPIRITS, PHANTOMS, STRANGE AND SUPERNATURAL CREATURES FROM JAPANESE CULTURE SINCE ANCIENT TIME.
A FREE INTERPRETATION &#38;nbsp;OF A SELECTION OF YOKAI CHARACTERS, PLAYING WITH THE MOST CONTEMPORARY LUXURY BEAUTY PRODUCTS. THE CONNECTION BETWEEN BEAUTY AND HORROR TO THE PULSANTING SOUNDS OF PRODUCER AND MYKKI BLANCO COLLABORATOR PHISICAL THERAPY FEATURED ON ︎NOWNESS.COM

CONCEPT AND DIRECTION:GILDA SCAGLIONI
FRANCESCO PETRONI


BACK


</description>
		
	</item>
		
		
	<item>
		<title>HOME 2nd</title>
				
		<link>https://gildascaglioni.com/HOME-2nd</link>

		<pubDate>Mon, 22 Nov 2021 11:02:36 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/HOME-2nd</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>CARNALE +</title>
				
		<link>https://gildascaglioni.com/CARNALE</link>

		<pubDate>Sun, 21 Nov 2021 16:31:41 +0000</pubDate>

		<dc:creator>gilda</dc:creator>

		<guid isPermaLink="true">https://gildascaglioni.com/CARNALE</guid>

		<description>
	MORE ABOUT THIS PROJECT&#38;nbsp; もっと

</description>
		
	</item>
		
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