WHY 10° TO TOKYO?
10° IS THE LATITUDE DIFFERENCE IN THE GEOGRAPHIC COORDINATE SYSTEM BETWEEN ITALY : PARALLEL 45°N
AND JAPAN : PARALLEL 35°N.
10° TO TOKYO IS A METAPHOR.
THE KEY IDEA IS TO CREATE A
CREATIVE BRIDGE CONNECTION
BETWEEN ITALY AND JAPAN.
SINCE 10 YEARS WE’VE BEEN GOING BACK AND FORTH TO JAPAN, SHARING A LOT OF GREAT CREATIVE ENERGY AND CULTURAL PASSION.
WE BELIEVE THAT THE BLEND OF THIS ENERGY CAN GENERATE SOMETHING NEW AND INNOVATIVE.
WHO WE ARE:
LUCA PILUTZA AND GILDA SCAGLIONI,
INDEPENDENT CREATIVE AND ART DIRECTORS WITH OVER 15 YEARS OF EXPERIENCE IN THE CREATIVE FIELDS.
WHAT WE DO:
WE WORK ON BRANDS, BUILDING UNIQUENESS AND TIMELESS TOUCH THROUGH A COMBINATION OF CREATIVE AND STRATEGIC VISION FROM BRAND WORKS TO CONTENT IDEAS, PHOTOGRAPHY TO FILM, EDITORIAL TO DESIGN.
WE LOVE TO EXPLORE NEW WAYS
TO PUSH THE EDGE,
EVER IN SEARCH OF THE FRESH,
THE NEW AND THE BRAVE.
WE’VE WORKED WITH LOT OF BRANDS SUCH AS:
AUDI, DAINESE, DUCATI, YOHJI YAMAMOTO, NOWNESS, MAX MARA, TIMBERLAND, UNIVERSAL JAPAN AND MANY MORE.
MORE ABOUT︎
BACK
GILDA SCAGLIONI
Born in Modena Italy
Graduated in Design & Communication at ISIA University in Florence.
Master in Fashion Marketing and Communication at Camera Nazionale della Moda Italiana.
EXPERIENCE
My career path was built in an unconventional way, through experiences ranging from art installations to fashion design from the advertising campaign to video projects My approach to the creative process is based on a multidisciplinary vision My background and my deep interest in the creative arts have certainly influenced my perspective on projects
CLIENTS
Adidas / Costume National / Hache / Max Mara / Ter et Bantine / Timberland / Yohji Yamamoto / Zegna.
ART EXPERIENCE
Galleria Civica Modena / Foro Boario Modena / Festival of Philosophy Modena / Gemine Muse gallery / Ground Zero - Milan Fashion week / Fashion Film Festival Milano.
Graduated in Design & Communication at ISIA University in Florence.
Master in Fashion Marketing and Communication at Camera Nazionale della Moda Italiana.
EXPERIENCE
My career path was built in an unconventional way, through experiences ranging from art installations to fashion design from the advertising campaign to video projects My approach to the creative process is based on a multidisciplinary vision My background and my deep interest in the creative arts have certainly influenced my perspective on projects
CLIENTS
Adidas / Costume National / Hache / Max Mara / Ter et Bantine / Timberland / Yohji Yamamoto / Zegna.
ART EXPERIENCE
Galleria Civica Modena / Foro Boario Modena / Festival of Philosophy Modena / Gemine Muse gallery / Ground Zero - Milan Fashion week / Fashion Film Festival Milano.
PUBLICATION
Vogue Italia / Nowness
Vogue Italia / Nowness
BACK
YOHJI YAMAMOTO
CUTTING AGE
CREATING THE COMMUNICATION PROJECT, THE STRATEGY AND THE CONTENTS FOR THE YOHJI YAMAMOTO SPECIAL EVENT MADE TO CELEBRATE THE 40th YEAR ANNIVERSARY OF THE JAPANESE AVANT GARDE FASHION DESIGN MASTER.
THREE DAY EVENT PART OF THE BERLIN GALLERY WEEK END, A FASHION SHOW WITH THE MOST ICONIC YOHJI YAMAMOTO'S ARCHIVE CREATIONS, HELD IN THE HEART OF KREUZBERG, AMONG THE CONCRETE WALLS OF SAINT AGNES CHURCH.
CREATIVE STRATEGY
CREATING A DISRUPTIVE COMMUNICATION SYSTEM
A PHIGICAL EXPERIENCE, FROM THE DIGITAL PLATFORM TO THE URBAN GUERRILLA INSTALLATIONS. REFLECTING THE YOHJI YAMAMOTO’S PUNK POETRY.
CREATIVE DIRECTION
CREATING THE YY SATELLITES MAIN CONCEPT TO INTEGRATE THE YOHJI YAMAMOTO UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM. A DIGITAL MEMORY ARCHIVE. A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE
.
AN EXCLUSIVE
TEMPORARY COLLECTION OF 15 URLS UNDER THE "YY MATRIX".
A BRIDGE BETWEEN THE UNDERWORLD AND THE ABOVEWORLD OF WEB.
POSTER GUERRILLA CAMPAIGN
PUSHING THE YY URLS AROUND BERLIN.
INSTALLATION
WINDOW PROJECTION BUILDING FACING THE WARSCHAUER BRIDGE
.
CREATIVE DIRECTION
REINFORCING THE STORYTELLING
DELIVERING AN ARTISTIC APPROACH, A COLLAGE OF UNIQUE CONTENTS MADE WITH BOOKS, HAND PRINTED PHOTOGRAPHY FILMS, VHS, 8MM, DIGITAL CAMERAS AND ARCHIVE MATERIALS TO CREATE TIMELESS TOUCH DISTORSIONS.
CREATIVE DIRECTION
ART DIRECTION
CREATIVE STRATEGY
BRANDED CONTENTS
DESIGN
CONCEPT & CREATIVE IDEA: GILDA SCAGLIONI & LUCA PILUTZA
FILM PHOTOGRAPHY & FINE PRINTS: MONICA CAROCCI
MUSIC: IOKOI / THELICIOUS / DAVIDE TOMAT
UTKU TAVIL / ESKINZIO / SIGURD YTRE-ARNE
DESIGN: LUCA PILUTZA, FRANCESCA TAMBUSSI, FABRIZIO PORRO
FILM TEAM: ALESSANDRO PIETRANTONIO, NICOLO DRAGONI
AGENCY: 515 / BLACK BOARD BERLIN
MEDIA: GUERRILLA POSTER CAMPAIGN
STREET PROJECTIONS
DIGITAL PLATFORM
BACK
MAX MARA
EXPLORING IN A POETIC WAY THE FEATURES OF THE CUBE JACKET, WARM EXTRALIGHT AND VERSATILE. A JOURNEY FLOATING IN THE AIR THROUGH NATURAL ELEMENTS.
THE CUBE IS A FILM PROJECT MADE TO CELEBRATETHE ICONIC MAX MARA WRAPAROUND DOWN JACKET.
MAX MARA
SPARKLIN RADIANCE IS A WINDOWS DISPLAY ANIMATION PROJECT MADE EXCLUSIVELY FOR THE MAX MARA AOYAMA STORE IN TOKYO.
ART DIRECTION