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MAX MARA
EXPLORING IN A POETIC WAY THE FEATURES OF THE CUBE JACKET, WARM EXTRALIGHT AND VERSATILE. A JOURNEY FLOATING IN THE AIR THROUGH NATURAL ELEMENTS.
THE CUBE IS A FILM PROJECT MADE TO CELEBRATE
THE ICONIC MAX MARA WRAPAROUND DOWN JACKET.
Created by Codegena.
CONCEPT
ART DIRECTION
GILDA SCAGLIONI AND FRANCESCO PETRONI
FILM DIRECTOR: FRANCESCO PETRONI
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