HACHE



A FASHION BRAND BORN IN 1990 WITH A SOPHISTICATED AVANT GARDE STYLE, A PERFECT COMBINATION OF CONTEMPORARY SEDUCTION AND EXCLUSIVE CREATIONS.







CURATING A SERIES OF  CATALOGUES INSPIRED BY THE INDEPENDENT ART FANZINES OF 90s AND EARLY 2000s





THE ZINES ARE DESIGNED AS VISUAL STORIES, USING THE THEME OF FRAGILITY, AN INTIMATE DIARY FULL OF MISTERY. THE RADICAL DESIGN AND PRINT EXPRESS A BALANCE OF THE POETRY AND AVANT GARDE TASTE OF THE BRAND.















CREATIVE STRATEGY  
ART DIRECTION  
DESIGN 

CREATIVE DIRECTION: LUCA PILUTZA AND GILDA SCAGLIONI DESIGN TEAM: LUCA PILUTZA, ALESSANDRO DI BENEDETTO, ANDREA PUGLIESE. AGENCY: 515





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